Business Payments Blog

With consumers rethinking and reducing how much they spend on products; consumer brands will need to remain competitive and not just when it comes to price. To retain and win consumer loyalty, brands will need to get creative with their offerings.

At its core, embedded finance creates a payment experience that allows customers to complete the transaction without the hassle of entering any payment credentials. This Banking-as-a-Service (BaaS) model allows non-financial brands to integrate financial services via open APIs in a way that embeds payments deeper into their business’ infrastructure.

By embedding financial tools into the core buying experience, the most successful digital brands have figured out how to remove friction and create a seamless buying journey for the customer. They’ve created the type of experience that keeps customers coming back to purchase again and telling their friends about the ease and simplicity of the buying process.